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Bachelor of Business Administration / Marketing Communications

Program Details

Berkeley College offers the online Bachelor of Business Administration with a concentration in Marketing Communications. This degree is ideal for students who are interested in how businesses and other organizations communicate with consumers and the community through messages, media, and advertising. Every great product, service, or idea needs effective communication to capture attention, build desire, and gain favor among consumers. 

This program covers the following topics:

  • Media across current traditional, digital, mobile, and social marketing vehicles
  • Creative development and execution
  • Market and consumer research
  • Strategic positioning

Requirements

  • Degree completion: 120 credits
  • Certification of high school graduation or the equivalent as recognized by state departments of education

Accreditation & Licensing

Middle States Commission on Higher Education

International Assembly for Collegiate Business Education (IACBE)

Restrictions

  • Not approved for residents of California and Massachusetts.