Find out more about Bachelor of Business Administration / Marketing Communications

Program Details

Every great product, service, or idea needs effective communication to capture attention, drive leads to sales, and create evangelists. To this end, Berkeley College offers a Bachelor of Business Administration with a concentration in Marketing Communications. This online marketing degree is ideal for those who are interested in how organizations communicate through messaging, media, and advertising. 

In this program, you will learn the nitty gritty of all aspects of marketing. Instructors with real-world expertise in marketing will offer close collaboration through a project-based curriculum. Classes cover marketing and consumer research, strategic positioning, various media vehicles, and campaign planning and execution.

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