Program Overview

Berkeley College offers an Associate of Applied Science degree in Marketing Communications for students who want to work in advertising or learn about the principles of marketing as they relate to the creation and release of products and services in a way that attracts attention and generates business. Marketing can be broken into a number of steps or categories. Students will develop knowledge of markets, brand advertising, product development, and focused strategies. In addition, individuals will be able to build brand value by making marketing decisions such as market identification, messaging strategy and choice in media and determining the success of a marketing campaign.

The program consists of classroom courses which emphasize real-world education through examination of cases and education which will be applicable on the job. Those classes include principles of marketing, foundations of market research, digital and social media strategy, consumer behavior, brand management, advertising management, business organization and management, career management seminar, computer applications, and multimedia and business presentations.

Through completion of the program, students will have demonstrated the professionalism and skill necessary to earn the degree. The qualifications demonstrate the student has been able to apply the principles they learned in the program into their eventual development as a functional affective professional in their field.  These qualifications include but are not limited to: the ability to demonstrate proficiency in the fundamental business principles and practices communications with customers and the creation of products, to develop creative and critical thinking capabilities necessary for utilization in business, to learn about issues that impact marketing decisions and advertising cultural, psychological, and social perspectives, to evaluate the application of technology as routes of communication for advertising and marketing, and to demonstrate a knowledge of general education topics which will form the foundation of future education.

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    Program Details

    Degree Level: Associate

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    Middle States Commission on Higher Education

    International Assembly for Collegiate Business Education (IACBE)

    Requirements

    Requires 60 credit hours for completion. Application requires: certification of high school graduation or the equivalent as recognized by state departments of education. Official transcripts.

    School Overview

    During the Great Depression, women attended Berkeley College, in New York City, to learn vital executive secretarial skills. First established by Alyea M. Brick in 1931, Berkeley added a two-year secretarial program awarding college credit and then opened a second campus in 1936. With the introductions of computers and new technologies, Berkeley College expanded horizons, adding additional campus locations, increasing the number of academic programs, and admitting male students by 1977. Today, the private, for-profit Berkeley College maintains three campus locations in New York and six locations in New Jersey in addition to Berkeley College Online. Students can pursue associate’s and bachelor’s degrees, along with certificate programs.

    Berkeley College Online offers degree programs for non-traditional students and students requiring added flexibility. Courses are delivered asynchronous, and students complete weekly assignments at their pace and have access to coursework 24/7. Typical online classes include reading and writing assignments, in addition to discussion boards and possible online group projects.

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