Fashion Marketing and Management-Bachelor of Business Administration Degree (B.B.A.)
Berkeley College - New York
Berkeley College offers a Bachelor of Business Administration degree in Fashion Marketing and Management for students who are interested in the retail, marketing, management, or fashionable apparel who want to develop the skills necessary to enter the field of fashion and develop credentials and connections to enter the industry. Students will learn the business and creative aspects of the fashion industry and learn how to incorporate marketing and management skills to develop a diverse understanding of the fashion industry.
The program consists of classroom courses which emphasize real-world education through examination of cases and education which will be applicable on the job. Those classes include introduction to the fashion industry, fashion textiles for apparel and home, visual merchandising, merchandise planning and buying, computer applications in the fashion industry, product development, fashion forecasting, marketing accessories, home, and cosmetics, retail management, operations management in the fashion industry, principles of management, principles of marketing, consumer behavior, statistics, and finance.
Through completion of the program, students will have demonstrated the professionalism and skill necessary to have earned their degree. The qualifications demonstrate that the student has been able to apply the principles they have learned in the program into their eventual development as a functional affective professional in their field. These qualifications include but are not limited to the ability to understand the fashion industry cycle from product development to consumer, to demonstrate the understanding to explore consumer and buyer trends, analyze the market base, evaluate production needs, and learn how each affects the retail and wholesale sides of the fashion industry, to develop hands-on experience with merchandising software and related programs utilized in the industry, and to apply principles of business administration and marketing techniques.
Degree Level: Bachelor
Delivery Format: 100% Online
Accelerated Degree: No
Accreditation & Licensing
Middle States Commission on Higher Education
International Assembly for Collegiate Business Education (IACBE)
Requires 120 credit hours for completion. Application requires: certification of high school graduation or the equivalent as recognized by state departments of education. Official transcripts.
During the Great Depression, women attended Berkeley College, in New York City, to learn vital executive secretarial skills. First established by Alyea M. Brick in 1931, Berkeley added a two-year secretarial program awarding college credit and then opened a second campus in 1936. With the introductions of computers and new technologies, Berkeley College expanded horizons, adding additional campus locations, increasing the number of academic programs, and admitting male students by 1977. Today, the private, for-profit Berkeley College maintains three campus locations in New York and six locations in New Jersey in addition to Berkeley College Online. Students can pursue associate’s and bachelor’s degrees, along with certificate programs.
Berkeley College Online offers degree programs for non-traditional students and students requiring added flexibility. Courses are delivered asynchronous, and students complete weekly assignments at their pace and have access to coursework 24/7. Typical online classes include reading and writing assignments, in addition to discussion boards and possible online group projects.
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