Fashion Marketing and Management-Associate in Applied Science Degree (A.A.S.)
Berkeley College - New York
Berkeley College offers a Associate of Applied Science degree in Fashion Marketing and Management for students who are interested in the retail, marketing, management, design of clothing, accessories, or other fashionable apparel. Students will develop the foundation for skills necessary to enter the field of fashion. Students will develop a general education through core curriculum which will help them develop their critical-thinking and creative-thinking capacities, in order to prepare them for the experience of further education, and of practical experience in the workplace.
The program consists of classroom courses which emphasize real-world education through examination of cases and education which will be applicable on the job. Those classes include introduction to the fashion industry, fashion textiles for apparel and home, visual merchandising, merchandise planning and buying, computer applications in the fashion industry, product development, fashion forecasting, principles of management, principles of marketing, professional selling and sales management, expository writing, writing through literature, public speaking, macroeconomics, psychology, and the humanities.
Through completion of the program, students will have demonstrated the professionalism and skill necessary to have earned their degree. The qualifications demonstrate that the student has been able to apply the principles they have learned in the program into their eventual development as a functional affective professional in their field. These qualifications include but are not limited to: the ability to understand the fashion industry cycle from product development to consumer, to demonstrate the understanding to explore consumer and buyer trends, analyze the market base, evaluate production needs, and learn how each affects the retail and wholesale sides of the fashion industry, and to develop their personal and professional capacities through general education in the humanities.
Degree Level: Associate
Delivery Format: 100% Online
Accelerated Degree: No
Accreditation & Licensing
Middle States Commission on Higher Education
International Assembly for Collegiate Business Education (IACBE)
Requires 60 credit hours for completion. Application requires: certification of high school graduation or the equivalent as recognized by state departments of education. Official transcripts.
During the Great Depression, women attended Berkeley College, in New York City, to learn vital executive secretarial skills. First established by Alyea M. Brick in 1931, Berkeley added a two-year secretarial program awarding college credit and then opened a second campus in 1936. With the introductions of computers and new technologies, Berkeley College expanded horizons, adding additional campus locations, increasing the number of academic programs, and admitting male students by 1977. Today, the private, for-profit Berkeley College maintains three campus locations in New York and six locations in New Jersey in addition to Berkeley College Online. Students can pursue associate’s and bachelor’s degrees, along with certificate programs.
Berkeley College Online offers degree programs for non-traditional students and students requiring added flexibility. Courses are delivered asynchronous, and students complete weekly assignments at their pace and have access to coursework 24/7. Typical online classes include reading and writing assignments, in addition to discussion boards and possible online group projects.
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