Advanced knowledge of Integrated Marketing Communications enables you to lead complex and innovative marketing campaigns for any organization. This online MBA specialization from Benedictine University focuses on evaluating and integrating print, radio, and TV advertising along with direct response marketing, website design, and databases.
In addition to the specialized skills gained in this online marketing degree, you will graduate with a solid foundation in a variety of business areas. Business Administration coursework covers areas including economics, financial accounting, organizational behavior, and international business. Graduates of this online master’s degree in communication will have experience with analytical tools necessary for management decisions and an understanding of leadership and business ethics in a global business environment.
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Program Requirements & Restrictions
Minimum EducationBachelor Degree
Recommended GPA2.75 or above (4.0 scale)
Statement of Purpose/Intent, Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s)