Find out more about Bachelor of Arts in Management / Digital Marketing

Program Details

Gain valuable leadership skills while pursuing a career in marketing with the online Bachelor of Arts in Management with a concentration in Digital Marketing. Students in this concentration will learn about modern marketing practices to help their business stay competitive.

This online Marketing degree also provides competencies in project management, technology integration, communication, strategy, and decision making that managers need to be successful. Graduates will be prepared to handle complex business environments.

Courses focus on guiding business operations and the decision-making process. Students learn how to:

• Determine growth initiatives using internal and external success factors
• Review financial factors and monitor strategic performance
• Analyze key strategies used to meet long-term objectives
• Use qualitative and quantitative methods to define and design strategies
• Explain the advantages and disadvantages of entering global markets

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