Master of Science in Strategic Marketing
Bellevue University

Program Details

Bellevue University offers the online Master of Science in Strategic Marketing. This degree will prepare students to strategically determine the demand for products and services offered by an organization, identify potential customers, and recognize new market opportunities. Students will gain knowledge and skills in key areas such as advertising and promotion using digital and traditional methods, and development of pricing strategies, with the goal of maximizing share of the market while ensuring customers are highly satisfied. 

Common jobs and office environments for someone with this type of degree include the following:

  • office environment within corporations
  • search marketing strategist
  • non-profit organizations
  • director of marketing
  • marketing agencies
  • research analyst


  • Possess a Bachelor’s or Master’s degree from a regionally accredited college or university, or a U.S. equivalent degree from a nationally or internationally accredited college or university
  • Have maintained a GPA of 2.5 or better from the most recent 60 credits of coursework earned toward the bachelor’s degree or have maintained a GPA of 3.0 or better in previous graduate level coursework earned toward the graduate degree
  • May require letters of recommendation and essays in certain circumstances

School Accreditation Statement

Higher Learning Commission