Master of Science in Communications
Bay Path University

Program Details

Bay Path University offers the online Master of Science in Communications. With this degree, students will learn the following:

  • how to assess the quality and consistency of the messaging that organizations of all kinds are communicating through social media in its many forms
  • design multi-media campaigns that connect with the followers of an organization or its brand, capitalizing on their media preferences with language that they can understand
  • utilize Google Analytics® and other readily available tools to demonstrate the efficacy of campaign tactics
  • integrate digital media with traditional media to avoid mixed messaging and optimize the effect of campaigns

Students will learn how to monitor what’s trending and how to analyze the impact of communications.

% Online

100% Online

School Accreditation & Licensing

Bay Path University is accredited by:

New England Commission of Higher Education (NECHE)

Program Requirements & Restrictions

Minimum Education

Bachelor Degree

Recommended GPA

3.0 or above (4.0 scale)

Applicaton Requirements

Official College Transcript(s), Essay/Writing Sample, Resume/CV, Recommendation/Reference Letter(s)