Find out more about Bachelor of Business Administration / Marketing

Program Details

Pursue a career in Marketing with this online Bachelor of Business Administration degree track from Baker University. Students learn how to plan, develop, deliver, and manage marketing strategies for a wide range of businesses and organizations. 

Courses provide knowledge of consumer behavior, sales strategies, and the latest marketing techniques. The curriculum of this online Marketing degree also includes studies of media communications and digital marketing to reach consumers. Core classes focus on management, finance, accounting, technology, economics, and project planning.

Marketing students learn about topics including:

• Advertising
• Media ethics
• Public relations
• Social media

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