Program Overview

This major involves analysis of how businesses plan, organize, administer, and control their resources to achieve marketing objectives. Focus is placed on market forces, growth, and the survival of firms in competitive markets, and on the marketing strategy and tactics of the firm. Students study the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service, and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.

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    Program Details

    Degree Level: Bachelor

    Delivery Format: 100% Online

    Accelerated Degree: No

    Accreditation & Licensing

    North Central Association of Colleges and Schools, The Higher Learning Commission

    Requirements

    Successfully complete ASU competency requirements, or be accepted via ACT/SAT scores and/or individual review. These include: Top 25% of high school graduating class; 3.0 GPA or above in competency courses (math, English, science, social science, foreign language, and fine arts); ACT 22 (24 nonresidents); or SAT Reasoning 1040 (1110 nonresidents).

    School Overview

    Arizona State University was founded in 1885 and is the largest public university in the United States, featuring over 80,000 students. ASU offers more than 800 programs from undergraduate through post-doctoral degrees. More than 100 of these degrees are available 100% online, allowing students from across the country to earn a quality education wherever they are.

    Why Choose ASU Online?

    We are Arizona State University, online

    ASU Online features world-class undergraduate and graduate degrees in areas such as Health & Nursing, Business, Engineering, Education, Humanities, Criminal Justice, Legal Studies, and much more - all with the same curriculum and prestigious faculty as on campus. You can earn the exact same degree as you would while attending Arizona State University in person but with the added flexibility of learning on your schedule.

    Same content, new delivery

    Our online courses are highly interactive and encourage learning through collaboration with your professors and classmates. The online campus also provides access to the vast academic, research and career resources that ASU has to offer.

    Learn from the best

    The faculty of Arizona State University is made up of some of the brightest academic minds in the world. From Nobel Laureates to Fulbright scholars and Pulitzer Prize winners, our online courses provide you with a direct connection to their knowledge and expertise.

    Affordability

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