Bachelor of Business Administration / Digital Retailing
American Public University System

Program Details

The online Bachelor of Business Administration from American Public University offers a concentration in Digital Retailing. Students in this degree track learn the fundamentals of selling products and services online while gaining comprehensive knowledge of a variety of business subsets.

Courses explore the ways retailers in both large and small businesses can utilize technology for e-commerce or mobile platforms. Students learn how to manage risks such as data fraud, cybersecurity, and safety protection. The curriculum of this online Business Administration degree provides an overview of business areas including accounting, law, ethics, marketing, and financial management.

This e-commerce degree online can be customized with the choice of electives such as:

  • Digital marketing
  • Digital retail analytics
  • Digital merchandising
  • Retail cybersecurity
  • Digital retail strategies

% Online

100% Online

Program Accreditation & Licensing

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation & Licensing

American Public University System is accredited by:

Higher Learning Commission (HLC)

Program Requirements & Restrictions

Minimum Education

High School or Equivalent

Application Requirements

Official High School Transcript/GED Score, Additional Materials May Be Requested