Bachelor of Arts in Marketing
American Public University System

Program Details

The Bachelor of Arts in Marketing degree program provides a variety of knowledge and skills applicable to nearly any industry where marketing efforts such as advertising, public relations, promotions and events, market research, sales, and ecommerce play a significant role in the growth of the organization. Designed to increase students' self-motivation, self-confidence, and ability to work well with others, the curriculum prepares students to:

  • Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems
  • Apply marketing principles to a particular business
  • Use marketing research to identify and exploit business opportunities
  • Critically analyze an organization's marketing function and assemble and apply the various marketing strategies and techniques that align with the organization's mission
  • Develop a strategic marketing plan


  • Minimum of a high school diploma or equivalent.
  • College Readiness Assessment (waived for students with 9 or more college credits).
  • Official transcripts

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

Higher Learning Commission