Bachelor of Arts in Marketing
American Public University System

Program Details

A bachelor’s degree in Marketing can help individuals learn how to spot market trends to promote their organizations. Graduates can apply their skills to positions such as advertising, public relations, promotions and events, market research, sales, and ecommerce.

Courses in this online Marketing degree explore creative problem solving and learning how to take appropriate business risks. Students will gain motivation, confidence, and teamworking skills. Marketing functions are integrated with knowledge of fundamental business concepts, principles of management, finance, strategic planning, and information systems.

Concentrations are offered in areas including:

  • General
  • Analytics
  • Digital Marketing
  • Internet/Web Technology
  • Retail Management
  • Sales


  • Minimum of a high school diploma or equivalent.
  • College Readiness Assessment (waived for students with 9 or more college credits).
  • Official transcripts

Special Accreditation

Accreditation Council for Business Schools and Programs (ACBSP)

School Accreditation Statement

Higher Learning Commission