The Bachelor of Arts in Marketing degree program provides a variety of knowledge and skills applicable to nearly any industry where marketing efforts such as advertising, public relations, promotions and events, market research, sales, and ecommerce play a significant role in the growth of the organization. Designed to increase students' self-motivation, self-confidence, and ability to work well with others, the curriculum prepares students to:
Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems
Apply marketing principles to a particular business
Use marketing research to identify and exploit business opportunities
Critically analyze an organization's marketing function and assemble and apply the various marketing strategies and techniques that align with the organization's mission
College Readiness Assessment (waived for students with 9 or more college credits).
Accreditation & Licensing
Higher Learning Commission
Accreditation Council for Business Schools and Programs (ACBSP)
Consent for Contact
I understand that by submitting this form, WGU and Get Educated will be contacting me by email and phone. Submitting this form also constitutes my express written consent to receive phone calls and text messages from WGU, at the phone number(s) I have provided, including a wireless number. I also understand that consent is not a condition of enrollment.