Find out more about Bachelor of Business Administration / Marketing

Program Details

Marketing professionals play a key role in helping businesses maintain a competitive advantage in the world marketplace. AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Bachelor of Business Administration degree program with a specialization in marketing is the next serious step for students who aspire to understand how management techniques can be applied to business practices for the success of the organization. In this industry-focused curriculum, students focus on marketing strategy and the development of a marketing mix with more than half of the coursework in your major and specialization.