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Bachelor of Business Administration / Marketing

Program Details

Marketing professionals play a key role in helping businesses maintain a competitive advantage in the world marketplace. AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Bachelor of Business Administration degree program with a specialization in marketing is the next serious step for students who aspire to understand how management techniques can be applied to business practices for the success of the organization. In this industry-focused curriculum, students focus on marketing strategy and the development of a marketing mix with more than half of the coursework in your major and specialization.


Proof of high school graduation (diploma or transcripts) or GED equivalent. Proficiency in English and Math.

Accreditation & Licensing

North Central Association of Colleges and Schools, The Higher Learning Commission

Accreditation Council for Business Schools and Programs (ACBSP)


Not authorized for residents of MA, NJ, and NY.