Accredited Online Business Degrees

Online marketing degree program grads craft likable brandsThe online marketing degree represents the second most popular online business degree major. While marketing may not offer the highest pay—look to financial services for that distinction—it does attract some of the most creative and curious business professionals. Marketing is all about the psychology and science of selling items and ideas. An online marketing degree merges psychology and human communications with business courses. You'll learn how to sell products and services through brand management, analysis, and advertising.

Some marketers work in product research and development while others work on the sales side of the commercial equation. Consider your personality and values to find the best marketing mix for your career goals. Because every industry must understand the demand of consumer markets, qualified marketing professionals are and will continue to be in high demand in coming years.

THE CAREER PATH

The U.S. Bureau of Labor Statistics reports high competition for the best marketing jobs. But on the bright side, job growth in expected to be up about 14% over the next decade. Options exist in every field, but for job security, explore online marketing degree programs that combine marketing courses with specialty courses in growth sectors like healthcare, computer technology, and education. Keep in mind, that the vast majority of positions in marketing require professionals to earn at least a bachelor’s level of education. The exception to this is sales representatives, who often can begin a career directly out of high school. Some of the most popular careers in marketing include:

  1. Marketing Managers - After years of experience in other sales and marketing positions, professionals can work their way into management. Generally speaking, marketing managers estimate the demand of products and services and identify potential markets for organizations to target. Although management positions typically require the most experience of professionals, careers in this area are still widely accessible. Demand for qualified professionals is expected to increase by almost 10% in the coming years, and a bachelor’s degree is typically appropriate for qualification. In addition to being accessible and reliable employment, management is a worthwhile ambition that pays upwards of $100,000 annually, on average.
     
  2. Sales Representatives - Also known as wholesale and manufacturing sales representatives, this is the introductory position for most marketing professionals. These professionals sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. Sales reps often can kickstart their career with nothing more than a high school diploma or its equivalent. In some situations, sales reps can work to earn a higher education while they work for an organization in order to make themselves eligible for promotions and other opportunities. The growing demand for sales reps is expected to increase faster than the national average in the coming years, meaning it could be a great time to invest in your marketing career. Even as an entry-level position, sales representatives can expect to make almost $80,000 on average.
     
  3. Sales Managers - Sales management is similar to marketing management, but with a focus on direct sales more than marketing strategies. Sales managers typically work in their industry of choice to direct organizational sales teams, set sales goals, analyze data and trends, and develop training programs for sales representatives. It is fairly common for sales representatives to grow into sales managers if they have an ambitious, long-term career in marketing. Like other positions in management, sales managers must have experience in the field in order to be a competitive applicant. In addition, these positions typically require a bachelor’s degree or higher. Careers in management tend to be both more competitive and more rewarding than entry-level positions or other specializations. The same is true of sales managers, who make nearly $120,000 on average, and are expected to see a growth in demand that is in line with the national average of all occupations.
     
  4. Marketing Specialists & Research Analysts - This category of marketing professionals research and analyze marketing conditions in local, regional, or national populations and gathers information to determine the potential sales outlook of a product or service. A bachelor’s degree is the most common requirement for careers as a marketing specialist or research analyst, and careers in market research may also prepare professionals to advance their degree into management or oversight positions. Brush up on statistics to land a gig in this critical-thinking field. Research analysis and specialization may provide the most reliable career path for developing marketing professionals, with one of the highest anticipated rates of growth among marketing careers at more than 14%. In addition to the reliability, specializing in marketing can offer a rewarding salary of more than $60,000 on average.

WHO IS THE IDEAL CANDIDATE?

Marketing professionals offer a unique set of skills to the businesses, and there are certain qualities that are necessary in order to succeed in a marketing career. All marketing professionals must have the analytical and mathematical skills that are required in order to assess statistical data associated with their organization, industry, or services. Marketing professions require communication skills to work with a variety of other professionals in various settings and they must have the self-confidence and stamina to provide excellent leadership and customer service at all times.

WHAT SHOULD I LOOK FOR?

The majority of marketing positions require a bachelor’s level education, and even in entry-level positions such as sales representatives, a bachelor’s degree can make applicants more competitive for promotions and other opportunities. Expect a marketing degree program to include core courses in sales, public relations, channels of distribution, product development, brand marketing, consumer psychology, and human motivation. Study advertising and promotion to learn how to target specific segments of the country or population. Get insight into how consumers think, shop, and buy with a marketing research course.

Online marketing programs increasingly include elective courses in internet marketing. Learn how to market web-based products through new media strategies. Taking a digital communications class can boost your voice online—and your company's. If you're particularly interested in sales, consider a certificate or degree in e-commerce. Marketing research professionals who want to validate their professional portfolio may want to consider moving towards becoming a Professional Certified Marketer (PCM) through the American Marketing Association (AMA).

COST

A bachelor's level education in marketing will cost between $30,000 and $50,000, on average. Click on a profile below to see estimated tuition including fees. Take into consideration that additional expenses of a program, like textbooks, is not included.

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List of Accredited Online Degrees

1
Hinds Community College

Technical Certificate in Marketing Management Technology

The online Technical Certificate in Marketing Management Technology program from Hinds Community College is designed to prepare students for careers in areas such as sales, advertising, management, public relations, merchandising, and buying. ...

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2
Inver Hills Community College

Customer Service Certificate

The online Customer Service Certificate program from Inver Hills Community College prepares students for careers as customer service representatives. Students become proficient in the key areas of customer service, including: Customer Communicat...

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3
New England College of Business and Finance

Certificate in Digital Marketing

The online Certificate in Digital Marketing program from New England College of Business and Finance is designed to provide students with the skills, strategies, and in-depth perspective critical to success in today's digital marketplace. ...

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4
Linfield College

Certificate in Marketing

The online Certificate in Marketing is the perfect match for those interested in public relations, advertising, or research, with a curriculum that also complements bachelor’s degrees, it offers further insights into marketing, sales, and ...

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5
Coastal Pines Technical College

Retail Merchandise Manager Technical Certificate of Credit

The online Retail Merchandise Manager Technical Certificate of Credit program from Coastal Pines Technical College is designed to prepare students to plan and supervise the purchase and marketing of merchandise in a broad area. Courses cover topics s...

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6
Lenoir Community College

Marketing Concentration Certificate

The online Marketing Concentration Certificate program from Lenoir Community College prepares students for marketing positions in manufacturing, retailing, and service organizations. Courses explore topics in: Computers ​Principles of Marketi...

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7
Massachusetts Bay Community College

Marketing Certificate

The online Marketing Certificate program from Massachusetts Bay Community College provides students with a comprehensive knowledge of the foundations and practices of marketing, and shows them how this knowledge is applicable to a variety of marketin...

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8
Metropolitan Community College Area

Career Certificate in Customer Service Representative

The online Career Certificate in Customer Service Representative program from Metropolitan Community College Area prepares students to work as customer service representatives in business and industry. Courses cover topics such as: Human Relatio...

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9
Minnesota State Community and Technical College

Professional Sales Skills Certificate

The online Professional Sales Skills Certificate program from Minnesota State Community and Technical College is designed to enhance students' selling, customer service, and speaking skills, preparing them for successful careers in the field of ...

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10
Lone Star College System

Business Administration Certificate II / Marketing

The online Business Administration Certificate II / Marketing program from Lone Star College System is designed to prepare students for entry-level employment in the marketing field. Required courses, which may also be applied to the AAS in Business ...

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11
Macomb Community College

Certificate in Marketing

The online Certificate in Marketing program from Macomb Community College offers students a high degree of specialization in a short program of instruction, giving them the knowledge and skills needed to start or advance their career in the marketing...

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12
Montgomery County Community College

Marketing Certificate

The online Marketing Certificate program from Montgomery County Community College is designed to prepare students for employment in entry level marketing positions and/or enhance career opportunities in the areas of sales, customer service, advertisi...

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13
National University

Certificate in Marketing

The online Certificate in Marketing is a way for students to begin gaining knowledge in marketing through coursework with credits that may be transferred to appropriate degree programs.  Students must successfully complete four courses, ...

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14
Normandale Community College

Marketing Certificate

The online Marketing Certificate program from Normandale Community College prepares students for careers in product and brand management, retail management, marketing research, advertising, distribution, and more. The curriculum covers: Marketin...

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15
Northcentral Technical College

Professional Communication / Marketing Certificate

The online Professional Communication / Marketing Certificate program from Northcentral Technical College is designed to blend communication course content with marketing content to develop professional communication skills. Graduates are prepared to...

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16
Northland Community and Technical College

Certificate in Customer Service

The online Customer Service Certificate program from Northland Community and Technical College is designed to provide students with a background in the fundamental principles of quality customer service, preparing them to meet the needs of customers,...

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17
Northwest Iowa Community College

Marketing Certificate

The online Marketing Certificate program from Northwest Iowa Community College provides students with an overview of the marketing field. Courses explore the principles of: Marketing Selling  Advertising Retailing ...

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18
Ozarks Technical Community College

Business & Marketing Certificate

The online Business & Marketing Certificate program from Ozarks Technical Community College is designed to provide a broad, general background in business and marketing. Courses cover topics such as: Accounting Marketing Business ...

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19
Pitt Community College

Marketing Certificate

The online Marketing Certificate program from Pitt Community College provides students with an introduction to the fields of business and marketing. Courses cover topics in: Fundamentals of Selling Advertising & Sales Promotion ...

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20
Portland Community College

Marketing Certificate

The online Marketing Certificate program from Portland Community College provides students with a general overview of the marketing field and potential career tracks within it. Courses cover topics such as: Accounting  Social Media ...

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21
Riverland Community College

Social Media Marketing Certificate

The online Social Media Marketing Certificate program from Riverland Community College provides students with the tools to manage a business's social media presence and social media campaigns. Students learn to incorporate social interaction, ...

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22
Santa Barbara City College

Marketing Certificate

The online Marketing Certificate program from Santa Barbara City College provides students with an introduction to the marketing field as well as specialized areas of marketing such as online and mobile marketing. Targeted learning outcomes include: ...

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23
Sauk Valley Community College

Marketing Certificate

The online Marketing Certificate program from Sauk Valley Community College emphasizes sales and retailing, with the goal of providing students the knowledge and skills needed for sales-related positions in the marketing industry. Courses cover topic...

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24
Seminole State College of Florida

Technical Certificate in Marketing

Seminole State College of Florida offers the online Technical Certificate in Marketing. Students will be prepared for employment in marketing positions in a variety of business environments and/or to provide supplemental training for persons currentl...

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25
Shoreline Community College

Social Media Marketing Certificate of Completion

The online Social Media Marketing Certificate of Completion program from Shoreline Community College is designed to prepare students for entry level positions in business. Graduates possess the knowledge and skills needed to: Develop a comprehen...

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