List of Accredited Online Degrees

The dynamic industry of business cannot be summed up into one definition. Business is comprised of a multitude of elements that all contribute to the success of an organization. One of the most impactful elements of conducting business is marketing. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Business would not be business if the prime source of revenue disappeared. Marketers devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students with a marketing degree will be able to enter into a variety of potential career positions. The positions include the primary concepts of Advertising, Marketing and Public Relations. The three concepts comprise a huge portion of revenue, sales and customer acquisition for successful organizations lengthy life among the competitive target market. A target market is the specific audience a marketer is trying to reach. Business’ use a combination of the elements to inform, keep and position a brand as the most desirable. A brief explanation of each element is:

Advertising: Advertising is a form of communication used to encourage, persuade, or manipulate an audience to continue or take some new action. The ads can be viewed through various traditional media; including newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Example: Budweiser Beer logos on banners and cars, as well as the beer being served at the Daytona 500 Race.

Marketing: As a whole, is the systematic planning, implementation and control of business activities intended to bring together buyers and sellers for the mutually beneficial exchange of products. Marketing is the science of choosing target markets, as well as understanding consumer buying behavior and providing superior customer value. The 7 “P’s” of marketing apply to the results from data and research. They include: Product, Promotion, Price, Place, Process, Positioning and People.
Example: What is the demographic of the Daytona 500? How old is the audience? Where do they shop? Where do they live? Who is the favorite racecar driver? Each answer will give marketers an idea of what products to promote and which celebrities to work with when advertising the race.

Public Relations: Also known as (PR) is the practice of managing the flow of information between an individual or an organization and the public. The use of marketing is not always favorable, and sometimes organizations are not able to control the negative information or outcomes of a specific product being seen by the public. The aim of public relations is to persuade the public, partners, and employees, maintain a certain point of view. Consider PR to be a little bit of damage control in case of clouded judgment or miscalculated result.
Example: The BP oil spill caused an innumerable amount of damage to the Louisiana and Texas beaches. Courts concluded it was BP’s fault for negligence on ocean pipelines, therefore causing an uprising against big oil companies. BP has since paid for all the restoration, clean up and recovery of animals injured.

 

List of Accredited Online Degrees

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Bachelor of Science in Marketing

Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing Management

The B.S. in Marketing Management is designed for experienced marketing professionals, entrepreneurs, and career changers looking to jumpstart a marketing career with the knowledge and skills to he...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    8
  • Credit Type:
    Per Term

Bachelor of Science in Business Administration / Strategic Marketing Management

Liberty University offers a Bachelor of Science in Business Administration: Strategic Marketing Management to students interested in this particular sector of the business field. Strategic marketi...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

BA in Public Relations and Marketing / International Management

Broaden your online Bachelor of Arts in Public Relations and Marketing degree with a specialization in International Management. You will prepare to exercise leadership in a diverse array of inter...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Public Relations and Marketing / Information Systems

Take advantage of a wide range of opportunities in one of the fastest growing areas in business organizations. You will increase both business and technical skills with an Information Systems spec...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Public Relations and Marketing / Project Management

Build on your online Bachelor of Arts in Public Relations and Marketing degree with a specialization in Project Management. You will be well-equipped to seize new opportunities in this fast-growin...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Service Management / Retail Management

Learn how to manage an enterprise focused on service when you earn your online Bachelor of Arts in Service Management degree from the Forbes School of Business & Technology™ at A...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Sports and Recreation Management / Marketing

Apply your love of sports and fitness to the world of business while expanding your knowledge and experience with your online Bachelor of Arts in Sports and Recreation Management degree from the <...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Business Studies / Marketing

Develop Marketing Skills in the Business Studies in Marketing Online Program Drive business and organizational success with the skills you’ll develop in the Bachelor...

  • Sector of Institution:
    Private, Not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing

Learn How to Market Products & Services with an Online Marketing Degree Follow a business career path centered around creativity and problem solving with the Bachelor ...

  • Sector of Institution:
    Private, Not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing / Social Media Marketing

Focus Your BS in Marketing with the Social Media Degree Concentration Learn how to leverage social media to engage consumers, build loyalty and increase revenue in the Bac...

  • Sector of Institution:
    Private, Not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Business Administration / Marketing

If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this concent...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / New Media/Internet Marketing

Choose the new media/Internet marketing concentration if you are interested in studying digital media marketing including social networking, search engine and email marketing, digital customer dat...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Bachelor of Business Administration in Marketing

This online major prepares you for marketing positions and advancement in the business world, ranging from careers in sales and advertising to marketing research and public relations. The Marketin...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    124
  • Credit Type:
    Per Semester Credit

Bachelor of Business Administration / Marketing

Is a Marketing career in your future? Marketing is at the "core" of any business, as every company exists by offering a product or service to its customers. The ...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    4
  • Credit Type:
    Per Semester

Bachelor of Arts in Marketing

The Bachelor of Arts in Marketing provides a variety of knowledge and skills applicable to nearly any industry where marketing efforts such as advertising, public relations, promotions and events,...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    121
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing

Available both online and on-campus, The B.S. in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product de...

  • Sector of Institution:
    Private, Not-for-profit, 4-year or above
  • Religious Affiliation:

    Roman Catholic

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelors of Science in Marketing

...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Wesleyan

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    124
  • Credit Type:
    Semester Credit

B.A. in Business, with Concentration in Marketing Methods

Kendall College in Chicago, Illinois, offers a B.A in Business with a Concentration in Marketing Methods. This new concentration is an expansion of the founding principles taught in other major ma...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    24
  • Credit Type:

BBA - Marketing

The McKendree University Online BBA in Marketing is ideal for students who want a career in business and are interested in the field of marketing.  Coursework consists of a mixture of marketi...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    United Methodist

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    128
  • Credit Type:

Marketing (BS)

Metropolitan State University offers a Bachelor of Science degree in Marketing for students who want to understand business markets and how to advertise and relate products to their customers in o...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:

Bachelor of Business Administration in Marketing

Earn your degree in Bachelor of Business Administration in Marketing from Middle Tennessee State University...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    Hybrid
  • Credit hrs to complete:
    120
  • Credit Type:

Bachelor of Arts in Business Administration - Marketing

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian Church (Disciples of Christ)

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    124
  • Credit Type:

Bachelor of Science with a major in Marketing

Earn your degree in Bachelor of Science with a major in Marketing from Minot State University...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    128
  • Credit Type:

Bachelor of Science Public Relations

The Bachelor of Science in Public Relations degree offered by Montana State University’s Billings campus, is a program of study that is modeled on the undergraduate education recommendations...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
  • Credit hrs to complete:
  • Credit Type:

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