Accredited Online Business Degrees

Online marketing degree program grads craft likable brandsThe online marketing degree represents the second most popular online business degree major. While marketing may not offer the highest pay—look to financial services for that distinction—it does attract some of the most creative and curious business professionals. Marketing is all about the psychology and science of selling items and ideas. An online marketing degree merges psychology and human communications with business courses. You'll learn how to sell products and services through brand management, analysis, and advertising.

Some marketers work in product research and development while others work on the sales side of the commercial equation. Consider your personality and values to find the best marketing mix for your career goals. Because every industry must understand the demand of consumer markets, qualified marketing professionals are and will continue to be in high demand in coming years.

THE CAREER PATH

The U.S. Bureau of Labor Statistics reports high competition for the best marketing jobs. But on the bright side, job growth in expected to be up about 14% over the next decade. Options exist in every field, but for job security, explore online marketing degree programs that combine marketing courses with specialty courses in growth sectors like healthcare, computer technology, and education. Keep in mind, that the vast majority of positions in marketing require professionals to earn at least a bachelor’s level of education. The exception to this is sales representatives, who often can begin a career directly out of high school. Some of the most popular careers in marketing include:

  1. Marketing Managers - After years of experience in other sales and marketing positions, professionals can work their way into management. Generally speaking, marketing managers estimate the demand of products and services and identify potential markets for organizations to target. Although management positions typically require the most experience of professionals, careers in this area are still widely accessible. Demand for qualified professionals is expected to increase by almost 10% in the coming years, and a bachelor’s degree is typically appropriate for qualification. In addition to being accessible and reliable employment, management is a worthwhile ambition that pays upwards of $100,000 annually, on average.
     
  2. Sales Representatives - Also known as wholesale and manufacturing sales representatives, this is the introductory position for most marketing professionals. These professionals sell goods for wholesalers or manufacturers to businesses, government agencies, and other organizations. Sales reps often can kickstart their career with nothing more than a high school diploma or its equivalent. In some situations, sales reps can work to earn a higher education while they work for an organization in order to make themselves eligible for promotions and other opportunities. The growing demand for sales reps is expected to increase faster than the national average in the coming years, meaning it could be a great time to invest in your marketing career. Even as an entry-level position, sales representatives can expect to make almost $80,000 on average.
     
  3. Sales Managers - Sales management is similar to marketing management, but with a focus on direct sales more than marketing strategies. Sales managers typically work in their industry of choice to direct organizational sales teams, set sales goals, analyze data and trends, and develop training programs for sales representatives. It is fairly common for sales representatives to grow into sales managers if they have an ambitious, long-term career in marketing. Like other positions in management, sales managers must have experience in the field in order to be a competitive applicant. In addition, these positions typically require a bachelor’s degree or higher. Careers in management tend to be both more competitive and more rewarding than entry-level positions or other specializations. The same is true of sales managers, who make nearly $120,000 on average, and are expected to see a growth in demand that is in line with the national average of all occupations.
     
  4. Marketing Specialists & Research Analysts - This category of marketing professionals research and analyze marketing conditions in local, regional, or national populations and gathers information to determine the potential sales outlook of a product or service. A bachelor’s degree is the most common requirement for careers as a marketing specialist or research analyst, and careers in market research may also prepare professionals to advance their degree into management or oversight positions. Brush up on statistics to land a gig in this critical-thinking field. Research analysis and specialization may provide the most reliable career path for developing marketing professionals, with one of the highest anticipated rates of growth among marketing careers at more than 14%. In addition to the reliability, specializing in marketing can offer a rewarding salary of more than $60,000 on average.

WHO IS THE IDEAL CANDIDATE?

Marketing professionals offer a unique set of skills to the businesses, and there are certain qualities that are necessary in order to succeed in a marketing career. All marketing professionals must have the analytical and mathematical skills that are required in order to assess statistical data associated with their organization, industry, or services. Marketing professions require communication skills to work with a variety of other professionals in various settings and they must have the self-confidence and stamina to provide excellent leadership and customer service at all times.

WHAT SHOULD I LOOK FOR?

The majority of marketing positions require a bachelor’s level education, and even in entry-level positions such as sales representatives, a bachelor’s degree can make applicants more competitive for promotions and other opportunities. Expect a marketing degree program to include core courses in sales, public relations, channels of distribution, product development, brand marketing, consumer psychology, and human motivation. Study advertising and promotion to learn how to target specific segments of the country or population. Get insight into how consumers think, shop, and buy with a marketing research course.

Online marketing programs increasingly include elective courses in internet marketing. Learn how to market web-based products through new media strategies. Taking a digital communications class can boost your voice online—and your company's. If you're particularly interested in sales, consider a certificate or degree in e-commerce. Marketing research professionals who want to validate their professional portfolio may want to consider moving towards becoming a Professional Certified Marketer (PCM) through the American Marketing Association (AMA).

COST

A bachelor's level education in marketing will cost between $30,000 and $50,000, on average. Click on a profile below to see estimated tuition including fees. Take into consideration that additional expenses of a program, like textbooks, is not included.

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List of Accredited Online Degrees

1
Full Sail University

Associate of Science in Digital Marketing

In Full Sail’s Internet Marketing associate's program, you’ll explore the ongoing conversation between marketers and consumers on a professional level. You’ll learn to develop dynamic content for a multitude of industries while...

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2
Southern New Hampshire University

Associate of Science in Marketing

Develop critical-thinking skills that tap into your creative talents and help you meet marketing challenges head on with an online Associate of Science in Marketing degree from Southern New Hampshire University. You’ll gain valuable marketing ...

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3
Penn Foster College

Marketing - AS Degree

Through Penn Foster College, students are able to earn an Associate’s Degree in Marketing. Marketing professionals often work with new products, overseeing product development, working with managers to promote the products. Penn Foster ...

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4
Colorado Christian University

Associate of Science in Marketing & Sales

CCU's Associate Degree in Marketing & Sales is a two-year program that provides an introduction to the fields of marketing and sales. Marketing begins by understanding consumer behavior, discovering customers’ needs and then developing...

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5
Purdue University Global

Associate of Applied Science in Business Administration / Sales

Consider the sales concentration if your desired position requires you to generate interest in merchandise from wholesale and retail buyers and purchasing agents, and address clients’ questions and concerns.* Read More

6
Bryan University - AZ

Associate in Digital Marketing

The Academic Associate Degree in Digital Marketing introduces students to the various functional areas of business organizations to include finance and accounting, marketing, and information systems with a strong focus in digital marketing. In additi...

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7
Southern New Hampshire University

Associate of Science in Fashion Merchandising

Combine your passion for trendsetting styles with a business-focused education that will be an asset in many industries with the online Associate of Science in Fashion Merchandising. This online AS program, with its focus on the application of retail...

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8
Strayer University - Online

Associate of Arts in Marketing

Strayer University offers an online Associate of Arts in Marketing degree. Students will learn and understand how to develop communication programs for any size or type of business. The program also prepares its students to begin a bachelor’s ...

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9
University of Northwestern Ohio

Associate of Applied Business in Marketing

The University of Northwestern Ohio offers an online Associate of Applied Business in Marketing degree. Students are provided an education on the foundations of marketing that also focuses on the global perspective of the field. ...

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10
Herkimer County Community College

Associate in Applied Science in Marketing

The online AAS in Marketing degree program from Herkimer County Community College emphasizes marketing principles and existing practices, preparing students for careers in the fast-paced world of marketing. Graduates possess the knowledge and skills ...

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11
California Coast University

Associate of Science in Business Marketing

California Coast University offers the online Associate of Science in Business Marketing. This degree is designed to provide students with a foundation in the leading marketing theories and concepts utilized in the global economy. Courses include so...

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12
McKinley College

Associate of Applied Science in Marketing

The online AAS in Marketing degree program from McKinley College provides students with a foundation in business management, as well as studies in advertising, sales and retail management, marketing strategy, and merchandising. Graduates possess the ...

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13
Northcentral Technical College

Associate of Applied Science in Digital Marketing

The online Digital Marketing AAS degree program from Northcentral Technical College provides students with the knowledge and skills needed to attract and retain customers through the use of technology, social media, and other digital media. Graduates...

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14
Northland Community and Technical College

Associate in Applied Science in Digital Marketing

The online AAS in Digital Marketing degree program from Northland Community and Technical College prepares students to use appropriate techniques for marketing and promotion within social and digital media. The curriculum emphasizes the development o...

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15
Columbus State Community College

Associate of Applied Science in Marketing

Columbus State Community College offers the online AAS in Marketing. This program provides a strong foundation in fundamental marketing concepts and principles. The advanced courses provide the opportunity for studying topics of particular interest t...

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16
Dakota College at Bottineau

Associate of Applied Science in Advertising and Marketing

The online Associate of Applied Science in Advertising and Marketing degree program from Dakota College at Bottineau prepares students to undertake and manage the process of developing consumer audiences and moving products from producers to consumer...

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17
Dakota County Technical College

Associate in Applied Science in Marketing Design Specialist

​The online Associate in Applied Science in Marketing Design Specialist degree program from Dakota County Technical College provides students with general marketing knowledge and skills including strategic planning, consumer buying behavior, event pl...

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18
Dallas County Community College District

Associate of Applied Science in Business Marketing

The online AAS in Business Marketing degree program from Dallas County Community College District provides an opportunity for students to acquire knowledge and training for careers in sales and marketing. Students apply what is learned in the classro...

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19
Florida Institute of Technology

Associate of Arts in Marketing

Florida Institute of Technology offers the online AA in Marketing. This program is designed to help students learn the fundamentals of marketing and to develop a well-rounded person needed to understand the many social disciplines necessary to market...

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20
Academy of Art University

Associate of Arts in Advertising

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21
Bryant & Stratton College - Online

Associate of Applied Science in Digital Marketing

The online Associate of Applied Science in Digital Marketing establishes a foundation in key marketing skills to provide graduates with the education necessary to pursue a career in the marketing field and prepares students to sit for the OMCA certif...

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22
Coastal Pines Technical College

Associate of Applied Science in Marketing Management

The online AAS in Marketing Management degree program from Coastal Pines Technical College prepares students for employment in a variety of positions in today's marketing and management fields. In addition to studying core topics such as ...

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23
Hudson Valley Community College

Associate in Applied Science in Digital Marketing

The online Digital Marketing AAS degree program from Hudson Valley Community College is designed for students who seek to obtain an entry-level position in social media marketing, search engine marketing, internet marketing, digital advertising, Web ...

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24
Kennebec Valley Community College

Associate in Applied Science in Business Administration / Marketing/Management

The online AAS in Business Administration with a Marketing/Management option from Kennebec Valley Community College is designed to provide students with the background necessary to work toward managerial positions in organizations operating in the ma...

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25
Lakeshore Technical College

Associate in Applied Science in Marketing

The online AAS in Marketing degree program from Lakeshore Technical College is designed for students interested in selling, social media, retailing promotion, and customer services in the digital age. Graduates are prepared for successful careers in ...

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