List of Accredited Online Degrees
Every day, we are bombarded with marketing stimuli. Many products are sold on the power of suggestion, and that’s where strong marketing leaders come in.
Being able to anticipate consumer behavior and reach a wide variety of demographics is a huge asset to many companies. Good marketing is a win-win—delivering goods and services consumers need, while meeting shareholder goals.
An online MBA marketing program prepares students for the challenges of an increasingly global and discriminating consumer base. Whether conducting user research, executing a marketing campaign, or crafting the right message for a targeted audience, marketing is an exciting field that influences customers across the globe.
THE CAREER PATH
As new products and services are sold every day, strong marketing leaders are an asset to just about any kind of enterprise.
MBA marketing graduates can be found working just about anywhere that you can find advertisements, billboards, and marketing collateral. They play a role in fashion empires, investment banks, gaming companies, software companies, and even healthcare and non-profit companies.
- Advertising, Promotions, and Marketing Managers handle details like negotiating ad contracts, running promotional programs, and targeting consumers. Predicted to have 9% growth through 2024, median annual pay hit $124,850 in 2015.
- Sales Managers manage sales at a local, regional, and sometimes global level. Budgets, sales data analysis, product pricing, expanding to new sales territories, and setting quotas are their main responsibilities. Growing at a 5% clip, they earned $113,860 median pay in 2015.
WHO IS THE IDEAL CANDIDATE?
As with any online MBA specialty, no two MBA marketing candidates are alike. While numbers—GMAT scores and years of work experience—vary among schools, mindset also counts. Online MBA marketing candidates usually have a penchant for problem-solving, making data-driven decisions, and understanding what makes consumers tick.
WHAT SHOULD I EXPECT?
Most online MBA marketing degree programs require GMAT test scores, an essay, and undergradaute transcripts. GPA minimums vary from 2.0 to 3.5.
Got a limited academic background, but worked in a relevant marketing setting before? Many schools also factor in hands-on professional experience—make sure to mention your experience in your application essay.
An online MBA marketing major builds leadership and analytical skills in preparation for a team-based marketing setting. Though every program’s curricula varies, here are some examples of coursework topics:
- Managing marketing campaigns
- Research, branding, and consumer behavior
- Product development
- Market identification
- Multimedia formats
- Messaging strategies
- Marketing campaign metrics and outcomes
Many MBA marketing programs also require a capstone project, in which students solve real-world business marketing problems.
WHAT SHOULD I LOOK FOR?
To get the most out of an online MBA in marketing degree, verify accreditation for proof of rigor, quality, and marketing relevance.
If a school is accredited by the Association to Advance Collegiate Schools of Business (AACSB), it's programs and specializations have passed the most rigorous scrutiny. AACSB is considered the gold standard of accreditation for business schools and garners the most respect from employers.
GetEucated’s rankings have revealed the average cost of an online MBA to be $25,869. To fully understand how much you’ll be paying for an MBA marketing program, make sure you understand:
- Cost per credit hour (in-state, out of state)
- Estimated degree cost
- Credit hours to complete