List of Accredited Online Degrees

The dynamic industry of business cannot be summed up into one definition. Business is comprised of a multitude of elements that all contribute to the success of an organization. One of the most impactful elements of conducting business is marketing. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Business would not be business if the prime source of revenue disappeared. Marketers devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students with a marketing degree will be able to enter into a variety of potential career positions. The positions include the primary concepts of Advertising, Marketing and Public Relations. The three concepts comprise a huge portion of revenue, sales and customer acquisition for successful organizations lengthy life among the competitive target market. A target market is the specific audience a marketer is trying to reach. Business’ use a combination of the elements to inform, keep and position a brand as the most desirable. A brief explanation of each element is:

Advertising: Advertising is a form of communication used to encourage, persuade, or manipulate an audience to continue or take some new action. The ads can be viewed through various traditional media; including newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Example: Budweiser Beer logos on banners and cars, as well as the beer being served at the Daytona 500 Race.

Marketing: As a whole, is the systematic planning, implementation and control of business activities intended to bring together buyers and sellers for the mutually beneficial exchange of products. Marketing is the science of choosing target markets, as well as understanding consumer buying behavior and providing superior customer value. The 7 “P’s” of marketing apply to the results from data and research. They include: Product, Promotion, Price, Place, Process, Positioning and People.
Example: What is the demographic of the Daytona 500? How old is the audience? Where do they shop? Where do they live? Who is the favorite racecar driver? Each answer will give marketers an idea of what products to promote and which celebrities to work with when advertising the race.

Public Relations: Also known as (PR) is the practice of managing the flow of information between an individual or an organization and the public. The use of marketing is not always favorable, and sometimes organizations are not able to control the negative information or outcomes of a specific product being seen by the public. The aim of public relations is to persuade the public, partners, and employees, maintain a certain point of view. Consider PR to be a little bit of damage control in case of clouded judgment or miscalculated result.
Example: The BP oil spill caused an innumerable amount of damage to the Louisiana and Texas beaches. Courts concluded it was BP’s fault for negligence on ocean pipelines, therefore causing an uprising against big oil companies. BP has since paid for all the restoration, clean up and recovery of animals injured.

 

List of Accredited Online Degrees

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Master of Science in Internet Marketing

In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.  Course Highlights: ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    37
  • Credit Type:
    Per Semester Credit

Internet Marketing Graduate Certificate

In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.  Course Highlights: ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing

Grand Canyon University’s Bachelor of Science in Marketing program addresses the areas of servant leadership, innovation, entrepreneurial spirit, and business skills in order to develop the ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Bachelor of Science in Marketing Management

The B.S. in Marketing Management is designed for experienced marketing professionals, entrepreneurs, and career changers looking to jumpstart a marketing career with the knowledge and skills to he...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    8
  • Credit Type:
    Per Term

Master of Science in Marketing / Digital Marketing and Advertising

The Master of Science in Marketing with a concentration in Digital Marketing and Advertising program at Liberty University is designed to prepare students for creating and implementing strategic d...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Project Management

The Master of Science in Marketing with an emphasis in Project Management Degree program at Liberty University is designed for current or prospective marketing professionals that wish to gain some...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Public Relations

The Master of Science in Marketing with an emphasis in Public Relations Degree program offered by Liberty University is designed to prepare students from a variety of backgrounds for advancing or ...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Sports Marketing and Media

The Master of Science in Marketing with an emphasis in Sports Marketing and Media Degree program at Liberty University is designed to prepare interested and qualified candidates for careers in the...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Graduate Certificate in Marketing

Liberty University’s Graduate Certificate in Marketing program is designed to enhance the essential communication and leadership expertise required for many careers within the marketing field. Spe...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Evangelical Christian

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    9
  • Credit Type:

BA in Public Relations and Marketing

Explore the many ways in which public relations and marketing influence virtually every aspect of your life when you earn your online Bachelor of Arts in Public Relations and Marketing degree from...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Public Relations and Marketing / International Management

Broaden your online Bachelor of Arts in Public Relations and Marketing degree with a specialization in International Management. You will prepare to exercise leadership in a diverse array of inter...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Public Relations and Marketing / Information Systems

Take advantage of a wide range of opportunities in one of the fastest growing areas in business organizations. You will increase both business and technical skills with an Information Systems spec...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Public Relations and Marketing / Project Management

Build on your online Bachelor of Arts in Public Relations and Marketing degree with a specialization in Project Management. You will be well-equipped to seize new opportunities in this fast-growin...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

BA in Service Management / Retail Management

Learn how to manage an enterprise focused on service when you earn your online Bachelor of Arts in Service Management degree from the Forbes School of Business & Technology™ at A...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    120
  • Credit Type:
    Per Semester Credit

Associate of Applied Science in Business Administration / Sales

Consider the sales concentration if your desired position requires you to generate interest in merchandise from wholesale and retail buyers and purchasing agents, and address clients’ questi...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Associate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    90
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / Marketing

If you would like to pursue employment or career advancement in firms that emphasize the sale and marketing of products and services to consumers, businesses, and industries, consider this concent...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Bachelor of Science in Business Administration / New Media/Internet Marketing

Choose the new media/Internet marketing concentration if you are interested in studying digital media marketing including social networking, search engine and email marketing, digital customer dat...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    180
  • Credit Type:
    Per Quarter Credit

Marketing - AS Degree

Through Penn Foster College, students are able to earn an Associate’s Degree in Marketing. Marketing professionals often work with new products, overseeing product development, working with manage...

  • Sector of Institution:
    Primarily 2-year, Private for-profit
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Associate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    63
  • Credit Type:

Marketing Management Certificate

A undergraduate certificate in Marketing Management provides a wide range of important skills that will help implement an organization’s successful business plan. Advertising, market researc...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian Church (Disciples of Christ)

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    18
  • Credit Type:
    Per Semester Credit

Bachelor of Business Administration in Marketing

This online major prepares you for marketing positions and advancement in the business world, ranging from careers in sales and advertising to marketing research and public relations. The Marketin...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Bachelor
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    124
  • Credit Type:
    Per Semester Credit

Certificate in Marketing

The online Marketing certificate can be customized to meet the needs of any sector.  Domestic or international applications Career opportunities in selling, advertisi...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Certificate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Per Semester Credit

Doctor of Business Administration / Marketing

The NCU Marketing specialization focuses on marketing management and research, including managing the entire scope of the product life cycle for domestic and international marketing. The specializ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Doctorate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    18
  • Credit Type:
    Per Course

Doctor of Philosophy Business Administration / Marketing

The NCU Marketing specialization focuses on marketing management and research, including managing the entire scope of the product life cycle for domestic and international marketing. The specializ...

  • Sector of Institution:
    Private for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Doctorate
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    20
  • Credit Type:
    Per Course

Master of Arts in Communication / New Media & Marketing

See Yourself Succeed in New Media Communications The master's in communication with a new media and marketing concentration is designed to keep you at the forefront of...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Per Course

Master of Science in Marketing

See Yourself Succeed in Marketing The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through dive...

  • Sector of Institution:
    Private not-for-profit, 4-year or above
  • Religious Affiliation:

    Not applicable

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Per Course

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