Program Details
The online MBA with a concentration in Marketing provides a broad business foundation that prepares students for long-term success. The curriculum is based on core values of excellence, leadership, teamwork, integrity, and community.
Core MBA courses cover topics such as finance, communication, business strategy, leadership, entrepreneurship, and more, emphasizing strategic leadership. The Marketing concentration expands upon the fundamentals of marketing and offers specialized courses in a variety of areas, including:
- Customer and product management
- Market analysis
- Global marketing strategies
- Services marketing
In this online Marketing degree, you will learn to identify consumer purchasing trends and leverage new technologies to develop competitive marketing strategies in a digital, global economy.
% Online
Mostly OnlineProgram Accreditation & Licensing
AACSB International (AACSB)
School Accreditation & Licensing
University of North Carolina at Chapel Hill is accredited by:
Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Program Requirements & Restrictions
Minimum Education
Bachelor DegreeAdmission Tests
GMAT, GRE, Proof of English Language Proficiency (International Students)Application Requirements
Resume/CV, Recommendation/Reference Letter(s), Official College Transcript(s), Interview, Essay/Writing Sample
Additional Info
- Students must complete two in-person Summits – immersive experiences held on campus and in cities around the world.
- GMAT/GRE waiver available to students with 5+ years of professional experience