Find out more about Master of Business Administration / Marketing

Program Details

The days of circulating fliers, glossy pamphlets, and print advertising are gone. They’ve been surpassed by a digital age of marketing through social media and the internet. This online MBA in Marketing gives you the contemporary skills and knowledge necessary to compete in the sales industry.

Whether you are selling a corporate image, an idea to the executive board, or a hard product to global consumers, an online Marketing degree specialization can help you succeed. The curriculum approaches learning from research and analytical perspectives with regards to consumer behavior, strategies, digital communications, and marketing development. 

Graduates will be skilled in:

• Qualitative and quantitative marketing research methods
• Digital marketing strategies and consumer neuroscience
• Understanding international markets and analyzing consumer data
• Creating multimedia content for omnichannel marketing campaigns
• Operational marketing development, management, and productivity

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