Find out more about Bachelor of Science in Business Administration / Strategic Marketing Management

Program Details

Skillful Strategic Marketing helps companies reach their target audiences and increase sales. The Bachelor of Science in Business Administration focusing on Strategic Marketing Management provides you with knowledge about various research methods and evidence-based decision-making in this field.

You will develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior. Courses explore ways to create, implement, and evaluate marketing plans to maximize your company’s competitive advantage. You will learn how to identify potential customers and develop customer loyalty through customized marketing campaigns.

This online Marketing degree features courses such as:

• Marketing research
• Consumer behavior
• Promotion strategy
• Marketing brand management

Learning Pace

Learning Schedule

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