Doctor of Business Administration / Marketing – Quantitative Research
Grand Canyon University

Program Details

Forward-thinking business leaders and executives understand the importance of applying data driven marketing strategies to achieve business growth objectives. Grand Canyon University’s DBA with an Emphasis in Marketing program blends theory with practical application so executives and those in leadership roles can advance their company’s competitive edge in the marketplace.

Offered by the College of Doctoral Studies, the DBA with an Emphasis in Marketing is designed for current and aspiring business leaders within profit and nonprofit industry sectors. It is expected that program applicants hold a master’s degree in business or a related field and have a certain amount of business experience.

Learners benefit from the scaffolded curriculum with its embedded research skills, the integrated dissertation process with systematic feedback and the values-based transparent curriculum. The DBA with an Emphasis in Marketing program features a multi-year programmatic business case to enable learners to apply their current knowledge of business theories within a real-world scenario.

% Online

Mostly Online

School Accreditation & Licensing

Grand Canyon University is accredited by:

Higher Learning Commission (HLC)

Grand Canyon University is accredited by the Higher Learning Commission (https://www.hlcommission.org), an institutional accreditation agency recognized by the U.S. Department of Education.

https://www.gcu.edu/academics/accreditation

Program Requirements & Restrictions

Minimum Education

Master Degree

Recommended GPA

3.0 or above (4.0 scale)

Application Requirements

Official College Transcript(s)

Additional Info

  • Students must attend two or three five-day residencies on campus during this program. 

Disclosures

Online courses exclude programs with residencies and field experience.  

Grand Canyon University ©2022 – All Rights Reserved. For the most up-to-date information about admission requirements, tuition, scholarships and more, visit gcu.edu. Please note, not all GCU programs are available in all states and in all learning modalities. Program availability is contingent on student enrollment.

For more information on the accreditation of nursing programs and other university approvals, please visit our University Accreditation and Regulations page: https://www.gcu.edu/academics/accreditation/college-of-nursing-and-healthcare