List of Accredited Online Degrees

The dynamic industry of business cannot be summed up into one definition. Business is comprised of a multitude of elements that all contribute to the success of an organization. One of the most impactful elements of conducting business is marketing. Marketing is the science behind learning, creating, satisfying and evolving new customers, clients, patrons and audiences. Business would not be business if the prime source of revenue disappeared. Marketers devise critical avenues to not only keep the clients already earned, but to constantly evolve to ensure a constant flow of new customers.

Students with a marketing degree will be able to enter into a variety of potential career positions. The positions include the primary concepts of Advertising, Marketing and Public Relations. The three concepts comprise a huge portion of revenue, sales and customer acquisition for successful organizations lengthy life among the competitive target market. A target market is the specific audience a marketer is trying to reach. Business’ use a combination of the elements to inform, keep and position a brand as the most desirable. A brief explanation of each element is:

Advertising: Advertising is a form of communication used to encourage, persuade, or manipulate an audience to continue or take some new action. The ads can be viewed through various traditional media; including newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Example: Budweiser Beer logos on banners and cars, as well as the beer being served at the Daytona 500 Race.

Marketing: As a whole, is the systematic planning, implementation and control of business activities intended to bring together buyers and sellers for the mutually beneficial exchange of products. Marketing is the science of choosing target markets, as well as understanding consumer buying behavior and providing superior customer value. The 7 “P’s” of marketing apply to the results from data and research. They include: Product, Promotion, Price, Place, Process, Positioning and People.
Example: What is the demographic of the Daytona 500? How old is the audience? Where do they shop? Where do they live? Who is the favorite racecar driver? Each answer will give marketers an idea of what products to promote and which celebrities to work with when advertising the race.

Public Relations: Also known as (PR) is the practice of managing the flow of information between an individual or an organization and the public. The use of marketing is not always favorable, and sometimes organizations are not able to control the negative information or outcomes of a specific product being seen by the public. The aim of public relations is to persuade the public, partners, and employees, maintain a certain point of view. Consider PR to be a little bit of damage control in case of clouded judgment or miscalculated result.
Example: The BP oil spill caused an innumerable amount of damage to the Louisiana and Texas beaches. Courts concluded it was BP’s fault for negligence on ocean pipelines, therefore causing an uprising against big oil companies. BP has since paid for all the restoration, clean up and recovery of animals injured.

 

List of Accredited Online Degrees

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Internet Marketing Master of Science Degree

In this program, students use practical applications and advanced techniques to master search engine optimization, online branding, social networks, and more.  Course Highlights: ...

  • Sector of Institution:
    Private, for-profit, 4-year or above
  • Religious Affiliation:

    N/A

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    37
  • Credit Type:
    Per Semester Credit

Master of Science in Marketing / Digital Marketing and Advertising

The Master of Science in Marketing with a concentration in Digital Marketing and Advertising program at Liberty University is designed to prepare students for creating and implementing strategic d...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Project Management

The Master of Science in Marketing with an emphasis in Project Management Degree program at Liberty University is designed for current or prospective marketing professionals that wish to gain some...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Public Relations

The Master of Science in Marketing with an emphasis in Public Relations Degree program offered by Liberty University is designed to prepare students from a variety of backgrounds for advancing or ...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Marketing / Sports Marketing and Media

The Master of Science in Marketing with an emphasis in Sports Marketing and Media Degree program at Liberty University is designed to prepare interested and qualified candidates for careers in the...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Arts in Strategic Communication

Liberty University Online’s Master of Arts in Strategic Communication program offers a professional curriculum that emphasizes the principles and practices needed to succeed in the great var...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Christian

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
  • Credit Type:
    Per Term

Master of Arts in Communication / New Media & Marketing

  • Sector of Institution:
  • Religious Affiliation:
  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Course

Master of Science in Marketing

  • Sector of Institution:
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Course

Master of Science in Marketing / Marketing Research Analytics

  • Sector of Institution:
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Course

Master of Science in Marketing / New Media & Communications

  • Sector of Institution:
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:

Master of Science in Marketing / Social Media Marketing

  • Sector of Institution:
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Course

Master of Science in Marketing / Marketing Analytics

  • Sector of Institution:
  • Religious Affiliation:
  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    33
  • Credit Type:
    Per Semester Credit

Master of Arts in Integrated Marketing Communications

Technology has flipped communication on its head. Brands no longer control how they engage with consumers; rather, consumers control how they engage with brands. If you aspire to be an extraordina...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:

    Roman Catholic

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    33
  • Credit Type:
    Per Semester Credit

Master of Science in Communication with a concentration in Public Relations

Lasell College offers the Master of Science in Communication degree with a specialization in Public Relations for individuals in marketing who are interested in careers relating to the development...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:
    N/A
  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Arts in Integrated Marketing Communication

Marist College offers an online Master of Arts in Integrated Marketing Communication (IMC).  This MA program is designed to meet the challenges faced by today’s corporations to create a consi...

  • Sector of Institution:
    4-year, Private not-for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    30
  • Credit Type:

Packaging - Master of Science

Michigan State University offers a Packaging - Master of Science degree to meet the needs of those in the packaging industry. Packaging – Master of Science is a Plan B program, which means c...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    N/A

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    30
  • Credit Type:

Master of Science in Public Relations

The Master of Science in Public Relations degree offered by the Billings campus of Montana State University is a program of study available to students in a completely online format. This program ...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:
    N/A
  • Degree Level:
    Master
  • Delivery format:
  • Credit hrs to complete:
  • Credit Type:

Master of Science in Communications / Advertising

Communications@Syracuse is an online Master of Science in Communications from the world-renowned S.I. Newhouse School of Public Communications at Syracuse University. Newhouse is a leader in the f...

  • Sector of Institution:
    4-year, Private not-for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    Mostly Online
  • Credit hrs to complete:
    33
  • Credit Type:
    Per Semester Credit

Master of Science in Media Management

The New School for Public Engagement offers a Master of Science degree in Media Management. The curriculum consists of 36 credits: 12 credits of required core courses, 3 credits of required produc...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:
    N/A
  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Public Relations (MA)

Individuals who wish to work in public relations are generally involved in the improvement and maintenance of the public image of a business or organization. This program is ideal for those who al...

  • Sector of Institution:
    4-year, Private not-for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    36
  • Credit Type:

Master of Science in Integrated Marketing Communication

...

  • Sector of Institution:
    4-year, Public
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    39
  • Credit Type:
    Semester Credit

Master of Arts in Public Relations

  • Sector of Institution:
    4-year, Public
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    33
  • Credit Type:

Master of Science in International Marketing Management

...

  • Sector of Institution:
    Private, not-for-profit, 4-year or above
  • Religious Affiliation:
    Nonsectarian but historically affiliated with United Methodist Church.
  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    48
  • Credit Type:
    Semester Credit

Master of Science in Integrated Marketing Communications

...

  • Sector of Institution:
    Public, 4-year or above
  • Religious Affiliation:

    N/A

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    12
  • Credit Type:
    Course

Master of Science in Marketing & Communication

  • Sector of Institution:
    4-year, Private not-for-profit
  • Religious Affiliation:

    None

  • Degree Level:
    Master
  • Delivery format:
    100% Online
  • Credit hrs to complete:
    40
  • Credit Type:
    Per Semester Credit

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