I would like to know which Online MBA programs that offer a concentration in Marketing are the most respected and do not require the GMAT/GRE. Thank you in advance!

Hi Scott,

Good question.
Here are some thoughts that might help you.

Get Educated profiles 300+ online mba degree programs.

Once you run the whole list of distance MBA degrees (by clicking the ljnk above) on the Gte Educated site you can NARROW your major to marketing (USE FILTERS on the LEFT) and if you want the MOST prestigious you will need a MBA from an aacsb accredited school. So you will need to use the FILTERS on the left under ACCREDITATION to narrow and see only AACSB schools.

Another way to approach your search is to consult our list of AACSB online MBAs that do not require GRE or GMAT

If you try different sorts on the master MBA list you should come up with a short list of possible choices for a distance learning MBA in marketing. When I search for all MBAs and then narrow for marketing majors I get 14 online degree choices. Starting there will let you see the fullest range.

When I narrow the search to AACSB accredited schools ONLY I then get only 5 business schools:

Northeastern University (MA)
College of Business Administration - Graduate
Master of Business Administration / Marketing
Est. Cost: $65,000

University of Wisconsin-Whitewater
College of Business and Economics - Graduate
Master of Business Administration / Marketing
Est. Cost: $21,600

University of Colorado at Colorado Springs
Graduate School of Business Administration
Master of Business Administration / Marketing
Est. Cost: $26,136

Drexel University (PA)
Bennett S. LeBow College of Business - Graduate
Master of Business Administration / Marketing
Est. Cost: $54,00

Saint Joseph's University (PA)
Erivan K. Haub School of Business - Graduate
Executive Pharmaceutical Marketing Master of Business Administration

I assume St. Joes is too narrow for you. The ONLY one of these that does not seem to require a GRE / GMAT is Northeastern.

You may want to broaden your search to include ANY level of accreditation for a marketing MBA if the NO GRE/GMAT is your most important criteria.

Happy Searching!
Vicky Phillips


Scott wrote:
I would like to know which Online MBA programs that offer a concentration in Marketing are the most respected and do not require the GMAT/GRE. Thank you in advance!

Thank you very much Vicky! Also, one other quick question...I am also looking at a Masters in Integrated Marketing Communications. So far, West Virginia University and Eastern Michigan University has an online program.

What are your thoughts?

Thanks again in advance!

Hello Scott,

You are smart to consider both the MBA Marketing and the Masters in Marketing, doing so gives you more choices. When I search general online masters degree programs (NON-MBA) and then use the filters to narrow by major – business / marketing -- I get 4 non-MBA masters in marketing:

Franklin University (OH)
College of Business-Graduate
Master of Science in Marketing & Communication
Est. Cost: $20,520

Worcester Polytechnic Institute (MA)
Graduate School of Business & Technology
Master of Science in Marketing & Technological Innovation
Est. Cost: $38,336

West Virginia University (WV)
Perley Isaac Reed School of Journalism-Graduate
Master of Science in Integrated Marketing Communication
Est. Cost: $28,275

Eastern Michigan University (MI)
College of Business-Graduate
Master of Science in Integrated Marketing Communications
Est. Cost: $23,400

Both Eastern and West Virginia are reasonably priced public universities. I compared their courses / mission (below) and the two programs are very similar despite the fact the WVA degree comes from the journalism dept. whereas EMU’s degree comes from the business school. EMU’s admissions is a bit more lax but on the surface these 2 programs seem more alike than not. Is there something about either that looks more attractive to you???

The other choice might be Franklin University's degree. That's a small private school with a large online presence. Did you look at them?



===============================================
Eastern Michigan University Online Masters Integrated Marketing

EMU's Online Master of Science degree in Integrated Marketing Communications program teaches a solid understanding of how to utilize advertising, promotions, public relations, social media, the Web, and interactive and direct marketing as a unified force across all communications vehicles. The focus is on building brand image and maximizing brand equity for commercial and non-profit organizations.

The program is available entirely online so you can complete the coursework on your schedule and finish your degree in approximately two years. Twelve courses (36 credits) are required, culminating with a capstone experience where you’ll prepare a comprehensive IMC plan for a real-world client.

Year One
IMC 601 Principles, Strategies and Tactics
IMC 603 IMC Audience Behavior
IMC 604 IMC Marketing Communications Research
IMC 602 IMC Brand Development
IMC 605 IMC Creative Message Strategy and IMC 606 Multi-channel Media I concurrently
Year Two
IMC 607 Multi-channel Media II or IMC 616 Search Engine Marketing
IMC 608 Direct Marketing
IMC 609 Public Relations
IMC 612 Sales Promotion and IMC 615 Ethics, Regulations and Society concurrently
IMC 631 Campaigns

The program is offered exclusively online and operates on a rolling admissions process. Students are admitted to the IMC program three times per year, in the summer, fall and spring sessions. The degree is earned through successful completion of 13 courses (each course is 3 credit hours, totaling 39 credit hours required for graduation). Students take the pre-requisite course (IMC 610), seven core courses, four electives, and then the capstone course, IMC 636. Most IMC students receive their degree in approximately two years.


West Virginia University
Online Masters Integrated Marketing

Admission Requirements

Students must have a bachelor's degree from an accredited college or university and apply for admission to the WVU Graduate College. Students must also complete the IMC program application, submit scores from a graduate school aptitude test (GRE or GMAT), provide a resume, and letters of recommendation. Admission to the program is based on a case-by-case analysis. Priority deadlines for applications are: March 15 for summer start (May) and October 15th for spring start (January).

Course Content

Students must first complete the pre-requisite course, IMC 610 - Introduction to IMC. Students then take the following core courses: Marketing Research & Analysis, Audience Insight, Brand Equity Management, Creative Strategy & Execution, Interactive Marketing, PR Concepts & Strategy, Emerging Media & the Market. Students then have the option of choosing four electives based on their interest. Elective options include: Media Analysis, Consumer Sales Promotion, Measurement & Analysis, Current Topics in IMC, Advanced Creative Concepts, B2B Direct Marketing, Applied Public Relations, and Special Topics: Cause Marketing. IMC 636 - Campaigns serves as the program's capstone course.




Scott wrote:
Thank you very much Vicky! Also, one other quick question...I am also looking at a Masters in Integrated Marketing Communications. So far, West Virginia University and Eastern Michigan University has an online program.

What are your thoughts?

Thanks again in advance!

Hi Vicky!

Do you know which IMC Program (EMU or WVU) is more respected? Thank you again for all your help and look forward to hearing back from you.

Good question. If you mean "academically respected" I can't find any objective rating that would put one of these online programs over the other. In terms of employment -- or employer acceptance -- this factor tends to be very regional. If I were in the Midwest I'd go with EMU; but I were on the east coast or south I'd go with West Virginia. The WVA program does have stricter traditional admission requirements so most academic types would see it as being "more competitive."

All the best
Vicky



Scott wrote:
Hi Vicky!

Do you know which IMC Program (EMU or WVU) is more respected? Thank you again for all your help and look forward to hearing back from you.